Taking a look at some of the current modifications and innovations in TV and digital content.
In the current digital age, smart phones have come to be one of the most commonplace instruments that people are using to view videos and access media. These days, many social media channels are offering limitless feeds of short, successive videos, that are growing in popularity among smart device users. In fact, statistics reveal that that internationally, mobile content viewing is on the rise, revealing that short form content is one of the fastest growing media trends today. These platforms permit users to see a sequence of selected content and react instantly, making these videos a lot more appealing and addictive than traditional content. Short form videos are also being used more frequently for news and instructional purposes, not just for home entertainment. Subsequently, this pattern is shifting the way individuals are actively seeking for and counting on to receive information, in a faster, much shorter and more accessible format.
Recently, with the rise of digital content, the way in which people take in content has evolved considerably. For many years, traditional television was the primary source of home entertainment for most people. Nevertheless, after the development of streaming platforms, many audiences are turning away from scheduled television, particularly among younger people. Rather, international media content analysis shows that more individuals are purchasing subscriptions to streaming services, which strongly affirms the switch in audience consumption habits. These services are popular for allowing individuals to see read more the shows and movies they want, whenever they feel like it. Those associated with the media sector, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for instance, would acknowledge the popularity of streaming platforms as a popular media consumption habit among audiences today. These changes show the move towards user-controlled viewing interests in the marketplace.
With consistent shifts and advancements in the digital landscape, what are the current trends in media? Well, along with the increase of internet streaming platforms and short form media content, the method by which individuals are getting their news reports is also evolving. People are progressively turning towards internet news sources, rather than viewing television, to find out about ongoing worldly affairs. Nevertheless, at the same time, due to a continuous circulation of info, individuals are coming to be overwhelmed by huge amounts of content. In response to this, news organisations are re-engaging audiences by making short form content that is clearer and easier to navigate. Nowadays it is common to find news channels that have large followings on social media platforms. This trend can be confirmed by the CEO of the fund that owns Euronews, for example. Using this technique has been essential for supplying people with trusted and verified news sources, in a style they can readily follow.